Privacy Policy
Last Updated: December 8, 2025; Effective: December 22, 2025.
Premium Innovations Limited., its subsidiaries, affiliates, and related entities (collectively referred to as “A-Premium,” “we,” “us,” or “our”) respect your privacy and are committed to protecting it through our adherence to the practices described in this Privacy Policy. This policy applies to the A-Premium website (https://ca.a-premium.com). It also outlines the rights and choices available to individuals regarding the collection, use, and disclosure of their personal information.
Our Services include interactions with us, such as when you:
- Visit our website https://ca.a-premium.com or any site linking to this Privacy Policy.
- Make purchases or engage in transactions with us.
- Subscribe to or engage with our newsletters, promotional emails, or other communications.
- Engagewith our social media pages (Facebook, Instagram, TikTok, YouTube, etc.)
- Contact our customer service team vialive chat, email, phone, or online forms.
- Participate in our user-generated content campaign.
- Use any of our services where personal information is collected, and this Privacy Policy is referenced.
This Privacy Policy also applies to personal information we receive about you from third parties. However, it does not apply to external websites, embedded links, or content ("Linked Sites") not operated by us. Linked Sites have their own privacy policies and practices, and we are not responsible for how they handle your data. We recommend reviewing their privacy disclosures before interacting with them.
PERSONAL INFORMATION WE COLLECT
What is Personal Information?
As a legally defined term, 'personal information' (sometimes referred to as 'personal data') may vary in interpretation depending on applicable laws and jurisdictions. For the purposes of this Privacy Policy, 'personal information' encompasses any details that could reasonably identify a specific individual, including via their device, whether directly or indirectly when combined with other available information.
What Information Do We Collect?
The personal information we collect about you varies based on your interactions with us and Services, as well as the choices you make regarding the use of our Services, the features you enable, your location, your devices, and applicable law.
Below is an overview of the personal information we may collect and the methods we use to collect it.
Personal Information You Give to Us
We may collect the following categories of personal information you provide to us, including the following:
|
Category |
Description |
Purposes |
|
Contact Information |
Personal or business contact information: first and last name、email address、phone number、delivery address, professional title, and company name, and other contact information you provide. Information about others for whom you purchase an item or gift, such as name, delivery address, and phone number. |
To establish and maintain contact with users, such as communicating order status or service inquiries; and, in marketing contexts, to send product or service information and event invitations, and to process purchases or gifts for others and ensure correct delivery. Please ensure you have the recipient’s consent. |
|
Account and Other Identifiers |
Username, assigned user ID, or similar identifier that can be used to identify a user or account. |
To identify users, manage accounts, and maintain account security. |
|
Account and registration Information |
Email address、password、the event you registered for; Optional: birthday(month\day\year)、avatar、nickname |
To complete registration process and identify registered users, and provide birthday benefits (e.g., discount codes) or personalize your experience. |
|
Purchase History |
Information needed to process and fulfill your order, including order history, order details, billing address, and delivery address. |
To confirm parts compatibility, recommend suitable products, process and ship your orders, and provide fitment-related customer support. |
|
Vehicle Information（optional） |
The production year, make, model, trim, and engine type of the vehicle. |
To confirm parts compatibility, recommend suitable products, process and ship your orders, and provide fitment-related customer support. |
|
User Content |
Including emails and text messages, photos, videos, audio recordings, customer support communications, comments/feedback, and any other user-generated content |
To respond to your requests submitted via our services, such as feedback or comments; and to improve the quality, safety, and overall experience of our services. |
|
Social Media Content |
If you interact with our social media pages, we may receive information related to those interactions |
To record interactions with our social media pages for communication management. |
Sensitive Personal Information. Some jurisdictions have defined certain categories of personal information as 'sensitive.' We may collect the following categories of sensitive personal information when you provide it to us or allow us to collect it based on your interaction with us.
From our customers:
- Payment Processing Information. For example, the form of payment, payment card number and details, bank account number, payment service provider, and other payment information you provide.
Personal Information We Derive Through Your Use of Our Services
We automatically collect certain information about your (and your device's) interaction with our Services using various data-gathering and tracking technologies.
These technologies include:
- Cookies and similar technologies (such as tracking pixels, web beacons, local storage);
- Analytics and advertising tags/SDKs(including our first-party instrumentation scripts that log events such as page views, clicks, scrolls, session duration, and device/browser attributes);
- Session-replay technologies used to monitor activity and diagnose issues;
- Log files and device identifiers (e.g., IP address, user-agent)
The information we collect using these technologies includes:
|
Category |
Description |
Purposes |
|
Browsing and Search History |
Information about the content you view and searches you make on our website. |
To personalize content recommendations, improve search algorithms, and deliver targeted advertising. |
|
Website Log and Usage Data |
Data related to our pages you viewed, the services and features you used or interacted with, your browser type and details about any links or communications with which you interacted. |
To analyze user behavior, optimize website functionality, troubleshoot issues, and generate usage reports for internal or regulatory purposes. |
|
Diagnostic Data |
Such as crash logs, launch time, hang rate, energy use, and other information collected for measuring technical diagnostics. |
To identify and resolve technical issues, improve app performance, monitor stability, and ensure reliable service operation. |
|
Device information |
Data about the device used to access our Services. Device information includes device identification numbers, application identification numbers, device location information, mac address, hardware model, internet service provider, and mobile carrier. |
To enable device-specific features, ensure security, optimize service compatibility, provide location-based services, and comply with legal/regulatory requirements (e.g., regional restrictions). |
The 'Do Not Track' browser-based standard signal has yet to gain widespread acceptance; our website currently does not respond to 'Do Not Track' signals.
For more information about the tracking technologies, we use or to change your settings, please view our Cookies Policy.
Personal Information We Collect from Third Parties
We may receive Personal Information about you from third-party sources. These sources and the categories of information we receive include:
- Customer support and messaging providers (e.g., Tidio, including Messenger integrations). When you contact us via these services, we may receive your contact details (e.g., name, phone number), account identifiers, the content of your inquiry, and related interaction metadata in order to respond to your requests, provide customer service, maintain records, and improve our Services.
- Analytics, measurement, and advertising partners. We may receive aggregated or device-level analytics and campaign performance data to measure reach and effectiveness, detect fraud/abuse, and improve our Services.
- Payment and fraud-prevention partners. We may receive transaction-related information (e.g., payment status, fraud risk signals) to process payments, resolve disputes, and prevent fraudulent activity.
- Fulfillment and logistics partners. We may receive delivery updates and status information to complete your orders and customer support.
- Authentication or social-login providers (if you choose to link an account). We may receive account identifiers and basic profile information to facilitate sign-in and account linking.
We require that these third parties confirm they have a lawful right to share information with us. We use the information they provide in accordance with this Privacy Policy.
HOW WE SHARE YOUR PERSONAL INFORMATION
We may share your personal information with the following:
|
Category |
Purposes |
|
Business Operations Providers |
Including shipping carriers who help us fulfill your orders and mail packages to you, cloud computing service providers, internet service providers, data backup and security providers, functionality and infrastructure providers, and similar service providers. |
|
Our Business Affiliates |
With our affiliates, including our parent company, subsidiaries, joint ventures, or other companies that we control or that are under common control with us. |
|
Payment and Billing Providers |
To process payments, manage billing, ensure secure transactions, handle payment disputes, and comply with financial regulations and reporting requirements. |
|
Marketing and Advertising Providers |
Including advertising, direct marketing, and lead generation providers, affiliate marketing program providers, retargeting platforms, data brokers, ad networks, marketing consultants, and similar services providers. |
|
Legally Required Parties |
Persons to whom we are required by law to provide information, such as pursuant to a subpoena or a court order. |
|
Professional Service Providers |
Including lawyers, accountants, consultants, security professionals, and other similar parties when disclosure is reasonably necessary to comply with our legal and contractual obligations, prevent or respond to fraud or abuse, defend ourselves against attacks, or protect the rights, property, and safety of us, our customers, and the public. |
|
Reorganization |
Persons involved in the consideration, negotiation, completion of a business transaction, including the sale, merger, consolidation, acquisition, change in control, transfer of substantial assets, bankruptcy, or reorganization, and any subsequent integration. |
|
Authorized Disclosures |
To any party when you request or authorize us to share it. |
|
Website Chat Feature |
The Chat feature on this website is provided in conjunction with Tidio and Freshchat. If you use the Chat feature, any data you input may be shared with Tidio and Freshchat as downstream processors. By using the Chat feature, you consent to the processing of such data by Tidio and Freshchat for the purpose of delivering the Services described in this Privacy Policy. |
We may also gather aggregated data about individuals and disclose the results of such aggregated (but not personally identifiable) information to our partners, service providers, advertisers, and/or other third parties for marketing or promotional purposes. We will not share data related to your opting into or out of SMS (text) messages with any third party.
HOW LONG DO WE KEEP YOUR PERSONAL INFORMATION?
We will retain your personal information strictly for as long as necessary to fulfill the purposes for which it was collected, including to comply with legal, accounting, or regulatory requirements. When determining how long to keep your data, we evaluate factors such as the volume, sensitivity, and nature of the information; the potential risk of harm from unauthorized access or misuse; the necessity of the data to achieve our stated purposes; and applicable laws or obligations.
You have the right to request deletion of your data in certain circumstances. Additionally, we may anonymize your personal information (so it can no longer be connected to you) for research, statistical analysis, or other non-identifiable purposes. In such cases, the anonymized data may be retained indefinitely without further notice.
HOW DO WE PROTECT YOUR PERSONAL INFORMATION?
We take the security of your personal information seriously and have implemented a range of organizational, technical, and physical safeguards tailored to the sensitivity of the data we handle. These measures are designed to protect against unauthorized access, loss, misuse, alteration, or disclosure.
While we continuously evaluate and update our security protocols—including encryption, access controls, and data monitoring—we acknowledge that no system is entirely immune to risk. Although we strive to maintain the highest standards of protection, we cannot guarantee absolute security due to the inherent vulnerabilities associated with internet and information technologies.
Our commitment to safeguarding your information remains a priority, and we will remain vigilant in adapting to emerging security challenges.
DO WE COLLECT INFORMATION FROM MINORS?
Our services are not designed for individuals under the age of 18. We do not intentionally collect or process personal information from minors under 18 years of age. Should we discover that we have inadvertently collected personal information from a child under the age of 13, we will promptly delete such data. If you suspect that a child under 13 has provided personal information to us, please notify us immediately at [email protected], and we will take appropriate action.
WHAT ARE YOUR PRIVACY CHOICES?
You can control the collection and use of personal information for some of our processing activities. This includes:
Adjusting Communication Preferences
Email: You may unsubscribe from promotional and other types of communications by following the 'unsubscribe' instructions near the bottom of the email. You may also email us at [email protected]. Please note, opting out of promotional emails will not stop you from receiving all emails from the company. For example, we may still send you emails pertaining to your purchases, registrations, consumer surveys and similar transactions.
Blocking Cookies
Most web browsers automatically accept cookies by default, but you can alter how your browser responds to cookies by adjusting the settings. Information about managing cookies for popular web browsers can be found in the links below:
Safari (Desktop) and Safari Mobile (iOS).
Additionally, you may use our Cookie Settings to customize your cookie preferences for our website.
Blocking Google Analytics
Many websites, including ours, employ Google Analytics. To opt out of Google Analytics data collection, follow these instructions from Google.
Privacy Rights
In accordance with applicable Canadian privacy laws, you also have the right to:
Access your personal information and obtain a copy of it.
Request correction of your personal information if it is inaccurate or incomplete.
Request erasure of your personal information when it is no longer needed for the purpose it was collected.
Request data portability of your personal information.
Complain to the relevant privacy commissioner if you believe your privacy rights have been violated.
INTERNATIONAL DATA TRANSFERS
Your personal information may be transferred to and stored in countries outside of Canada for processing and storage, and we will do so in adherence to applicable Canadian privacy laws and regulations. This includes respecting specific provincial requirements. For example, we will conduct a Privacy Impact Assessment (PIA) before transferring personal information outside of Quebec, as required by Law 25, to ensure the information receives adequate protection. Additionally, as mandated in provinces like Alberta and British Columbia, we will provide specific details in this privacy policy regarding the countries where personal information may be processed by service providers outside of Canada.
HOW DO WE UPDATE OUR PRIVACY POLICY?
We may update this Privacy Policy periodically to reflect changes in our practices or for other operational, legal, or regulatory reasons. Updates will be indicated by revising the date at the top of the policy. In some cases, we may provide additional notice, such as a statement on our website homepage or a direct notification. We encourage you to review this Privacy Policy regularly when using our services or interacting with us to ensure you are aware of any changes to our information-handling practices.
HOW CAN YOU CONTACT US?
To ask questions or comment about this privacy policy and our privacy practices, contact us at: [email protected].
